YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product feed.The move is strategic for YouTube, as it recognizes that viewers often watch videos on the big screen while also using their phones to scroll through social media or shop online.
Origen: YouTube introduces an interactive product feed for shoppable TV ads | TechCrunch
