The Times and Sunday Times have added online subscription sharing as part of a range of tactics to improve customer loyalty.The “bonus accounts” feature has been rolling out to premium Times and Sunday Times subscribers since mid-February, in a phased campaign to measure its impact on churn.Head of subscriber engagement and retention Lisa Stevens said The Times had decided to “formalise” account sharing, given that a “not insignificant chunk” of subscribers were already sharing their digital access with friends and family.
Origen: Times adds subscription sharing in bid to improve retention – Press Gazette
