The Economist has rolled out a new content engagement model designed to build habits and improve retention among its 1.2 million global subscriber base.Engaged customers are worth around a fifth more than the “average” customer, according to 2023 data from Gallup. “That’s a huge opportunity that’s going to spike the attention of any CEO or CFO,” said Tamsin Larcombe, VP of retention and engagement at The Economist.
Origen: The Economist says ‘not all engagement is equal’ with retention strategy – Press Gazette
