Instagram has shut down a program that paid creators for ads placed on their profiles | Business Insider Africa

The Meta-owned platform began testing the program with US creators in 2022 and expanded it in 2024 to eligible profiles in Canada, South Korea, Japan, and Australia.Meta will continue to place ads in between content on nonteen public Instagram profiles. Businesses will still be able to prevent their ads from running on specific profiles.According to court documents filed in 2024, Instagram has generated billions in ad revenue for Meta. In 2022, when the platform began testing the ads-in-profile program, it generated $16.5 billion, the same court filing said.

Origen: Instagram has shut down a program that paid creators for ads placed on their profiles | Business Insider Africa