Audio is noticeably hot on the agenda at FIPP Congress this year, more than two years after the pandemic first drove us all into our homes and in search of entertainment and information – a trend from which podcasting, already a massively growing medium, benefitted.For Juan Señor, during a detailed presentation in which he launched this year’s edition of the Innovation in Media World Report, audio formats are self-evidently worth investing in. “The podcast boom has given birth to an audio story boom – it’s a no-brainer for media brands. This is cheap technology,” said Señor.
Origen: Audio’s second coming: How NYTimes and Tortoise attract younger audiences through podcasts – FIPP
