More than a decade ago, as public television station digital leaders were building the case for what became PBS Passport, Tim Olson of KQED dropped this gem in an email to me:“It isn’t PBS (or NPR) that is the issue. Netflix, Amazon, Stitcher, iHeart, Apple, Swell, etc., already have ‘our’ audience info. And they are using that data to make better products.”A dozen years later, even though a couple of those names are out of business (RIP, Stitcher), those words are more accurate than ever.
Origen: Why we must build direct ties with our audiences—before it’s too late | Editor and Publisher
