Semafor’s new “CEO editor”, Andrew Edgecliffe-Johnson, has said he left a top job at the Financial Times for the start-up because it looked like a chance to tell “a brilliant story”.Beginning on Tuesday (today), former FT US news editor Edgecliffe-Johnson is running a Semafor “multiplatform membership” product called The CEO Signal, which the publisher said is for chief executives at companies making at least $500m a year.The main feature of the product will be a weekly newsletter, but Semafor promises it will grow to include events and audio and video products.

Origen: Edgecliffe-Johnson: Semafor CEO Signal ‘instantly struck me as a great idea’

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