Last year, Kareem Rahma, the host of the popular Instagram and TikTok series “Subway Takes,” added a new distribution platform for his hit show: YouTube. From the get-go, he said, YouTube officials took a shine to him and inquired how they could help. Soon, Mr. Rahma was telling them about another show he had in mind, “Keep the Meter Running,” a series where he would interview and take rides with New York cabdrivers. Mr. Rahma had big ambitions for it, including international travel that would require a much higher budget.
Source: YouTube Plays Matchmaker for Sponsors and Stars – The New York Times
