EA Sports and The Athletic have struck a deal that will see the latter’s written and video content feature in the expanded EA Sports App and its brand integrated into key EA Sports video games, including EA Sports FC 26. The agreement spans multiple sports, including soccer, the National Football League (NFL), Formula One, and college football, with EA Sports in-app rewards on offer for those who engage with The Athletic’s content.
Origen: EA Sports strikes deal to integrate The Athletic content in games and app – SportsPro
